SEO — Search Engine Optimization

Why is SEO so important?

Do I actually need it?

We've all heard the quote "the best place to hide a website is on the second page of Google."
And while it's way overused, it's very true.
98% of users have said that they do not bother searching deeper into Google if they don't see what they're looking for on the first page.
Some won't even reach the bottom of the first page before changing their search terms. It is vital to your business that your potential customers be able to find you easily the first time they look. Although it is not an instant change, investing in proper SEO ensures that you are seen by your potential customers BEFORE they see your competition.